Find inspiration in our demo concepts

A successful sale is based on a well thought-out concept. Adexi has recently launched three new concepts with a focus on unique designs, product mix, carefully defined target groups and supporting spheres. Get inspired by our demo concepts – we are available for you with input and alternative ideas.

Gastronoma

Concept

Gastronoma by Melissa is a concept designed to satisfy the discerning home chef. It is inspired by the growing interest in gourmet food and kitchen gadgets. It is trendier than ever to make good food, which is reflected in the increasing number of food blogs and TV programmes focusing on food. Gastronoma is aimed at ambitious home chefs, which is demonstrated by the content of the range and its raw design.

Products

At the time of writing, there are 9 products, with more being continuously developed.

Price level

The retail price point of Gastronoma is lower than that of alternative brands. That’s why we categorise the products as “Affordable luxury”.

As a Private Label concept

With Gastronoma as a Private Label concept, it is possible to adjust and work with:

  • Branding: Changes to product colour and sphere mean that products can be targeted at new consumers.
  • Product depth and width: The sphere can be expanded by adding more exciting gadgets and different variants of products.
  • Pricing

 

Orange County Smokers

Concept

Orange County Smokers are inspired by the grill and BBQ sphere that many consumers have made the focus of their cooking. There is a growing interest in cooking in the open air, which makes barbecues a natural extension of the kitchen. For home chefs who love original cooking, smokers will open up a world of new tastes, scents and food experiences. Orange County Smokers are intended primarily for consumers who want to lift their outdoor cooking to the next level.

Products

Orange County Smokers are currently available in four different sizes. The concept is under continuous development.

Price level

Adexi offers Orange County Smokers at a lower price than equivalent alternatives. We categorise our smokers as “Affordable luxury”.

As a Private Label concept

With Orange County Smokers as a Private Label concept, it is possible to adjust and work with:

  • Product design: It is possible to create a unique product by customising details such as colour, handle, holder and capacity.
  • Any accessories: Gloves, meat thermometer, apron and covers
  • Branding
  • Product depth and width: The sphere can be extended with smokers in several sizes and with extended functionality
  • Pricing

COLOURED KETTLES

Concept

With Coloured Kettles, Adexi brings hot home trends into the kitchen. Instead of selling the item based on the price, we are playing with the idea of making your electric kettle an element of interior design. A close cooperation with designers ensures that Coloured Kettles are at the forefront of future interior colours and trends. The stylish electric kettle fits perfectly into the modern and fashionable home with the growing in-terest in interior design. The colour palette is refreshed twice a year.

Products

Electric kettle in six different colours, updated in accordance with trends twice a year.

Price level

Coloured Kettles are priced within the “affordable” category. The colourful electric kettle can be changed as housing trends and modern interiors change.

As a Private Label concept

With Coloured Kettles as a Private Label concept, it is possible to adjust and work with:

  • Branding
  • Product depth and width: The Coloured Kettles range can be expanded to include more breakfast products.
  • Pricing

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