Cases – We are proud to serve our customers | ADEXI A/S

Our partners in the retail trade

For many years Adexi has been demonstrating economies of scale and outsourcing Private Label operations for our retail customers. Here is a selection of our customers, whom we have been proud to serve.

Salling Group

In collaboration with one of the heavyweights in the Danish retail trade, Salling Group, Adexi has created a competitive Private Label programme which has been running for several years now. To give consumers a simple and uncomplicated choice, the focus has been on the width of the range rather than its depth.

Read more about the premium programme here


Adexi has been managing large parts of the retail juggernaut COOP’s Private Label range in electrical house-hold appliances for a number of years, in close cooperation with COOP itself. We supply products under COOP’s own name with a focus on both the depth and breadth of product mix. This has meant that the Private Label range can be targeted and used in several of COOP’s chains.

Read more about the basic programme here

JYSK International

Adexi is responsible for JYSK’s range in the “personal care” category for men and women. The products are delivered under JYSK’s own name and in line with JYSK’s extensive supplier guideline. The products come with 22 language manuals and are distributed in very large parts of the European market.

Read more about the premium programme here

ALDI International

Adexi handles ongoing promotional campaigns for ALDI. We supply the products sold under Aldi’s own brand, based on both Aldi’s specifications and on Adexi’s concept proposals. The products are sold to several countries in Europe.

Read more about the basic programme here

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