Our Private Label competences – electrical household appliances | ADEXI A/S

Our expertise can grow your business

The expertise and experiences of our specialist team have been developed over many years in the SDA market. If you cooperate with Adexi, you get a guarantee of competent advice, handling and optimal return on your Private Label programme. We make our expertise available to you, so that together we can develop your Private Label programme and grow your business.

Contact us to learn more about how we can help you realise the full potential of your Private Label programme.

Extensive market knowledge

Adexi’s advice is based on 30 years’ experience in the Private Label market. We are at the forefront when it comes to new products and design. With deep insight into trends and tendencies on the consumer market, we can adjust and optimise your portfolio so that it always meets consumer expectations and needs.

In order to achieve the lowest cost prices, we continuously optimise purchasing and place orders in relation to seasonal, cyclical and foreign exchange rate fluctuations. Our insight into the dynamics of the manufacturer market is therefore an important prerequisite for Adexi’s effective procurement model.

Concept development

We continuously evaluate factors such as performance, range and pricing, and thereby ensure the develop-ment of the business area. A Private Label business is a dynamic size that needs to be fostered, adjusted, de-veloped – and not least optimised in relation to profitability and potential.

In a Private Label partnership with Adexi, mutual transparency is a central cooperation parameter: We work with open book calculations, if required, so that you know the conditions for cooperation. We prioritise data exchange and knowledge sharing, so that we can analyse the performance of your Private Label pro-gramme on an ongoing basis. That is why we adopt an agile approach to work and can quickly and efficiently optimise and implement conceptual adjustments.


Specialist team

When you cooperate with Adexi, you are assigned to a permanent specialist team that is familiar with your business. Our partnership begins with a comprehensive retail and market analysis, so that we can develop a Private Label concept that exploits the full potential of your particular SDA business. A shared understand-ing of the partnership ensures a smooth process from start to finish.

Our specialist team covers all our areas of expertise, so that the best possible advice is always available. Con-tinuous data exchange and knowledge sharing between you and the team are your guarantee that your Pri-vate Label business can perform optimally.

SDA Experts

Household appliances and small electrical appliances are our core business. We have long-standing rela-tionships with the best suppliers and manufacturers, insight into end-user trends, target groups and unsur-passed expertise in design development. Our product competence is second to none, as testified by our long-standing supplier agreements with retailers across Europe.

It is easy to source cheap products. Adexi are specialists in finding attractive quality products at the right prices, so that our customers are always competitive in the market. Our products particularly distinguish themselves in the price categories affordable  affordable luxury. We work on the whole scale within each category and put together your range optimally.

Creative solutions

Our product expertise enables us to work creatively with the variation and the composition of your portfo-lio. Adexi puts together creative product solutions that take as their starting point the strengths and oppor-tunities of your business.

In cooperation with you, Adexi’s graphics department creates the visual identities of your product spheres. In order to ensure synergies and visibility in stores, and support sales and promotion activities, we develop packaging design, web materials and finished display solutions to suit your needs and wishes. For many years Adexi has collaborated with leading external designers to create commercial successes for our cus-tomers.

Economies of scale

With 30 years as a Private Label supplier for some of the largest retailers in Europe, our quality focus and competitiveness are also our livelihood. Our customers can see the benefits of Adexi’s economies of scale every day, thanks to the lowest purchase prices on quality products that we achieve. Entering into a part-nership with Adexi gives you access to prices that can only be achieved through the massive annual pro-curement volume. With an open book agreement, we offer 100% price transparency. The core of our busi-ness is trust, and that is why transparency is a natural part of our cooperation.

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