For many years, Adexi has worked together with well-known brands to represent their products in the Scandinavian market. Partnerships with strong selected brands have given Adexi a durable competitive position in the SDA category. At Adexi, we continuously develop our knowledge of consumer trends and designs through our cooperation with manufacturers of established trademarks. Presently, Adexi represents the slow juicer brand Hurom.
Hurom – the original slow juicer
Adexi represents the brand Hurom in the Danish market. Hurom produces slow juicers, and the company’s dedication to continuous research over the years has refined the products, which today are among the best slow juicers and thus the obvious choice for many juice enthusiasts.
Korea’s Hurom invented the slow juicer more than 40 years ago. The idea was to help people to achieve a healthier lifestyle, which is still the company’s motivation today. The slow juicer was developed to make it easier to ingest the daily recommended intake of fruit and vegetables.
Hurom uses the patented slow squeeze technology, which squeezes the ingredients slowly at high pressure. At only 43 rpm, the auger retains nutrients, flavour, enzymes and flavouring in the juice. At the same time, the slowly rotating motor is almost silent.