The Moomins were created in 1945 by the Swedish-Finnish writer and artist Tove Jansson. The round, large-nosed trolls have enjoyed huge popularity in the past few years, and they can be found on everything from mugs to make-up bags.
As a selected Moomin licence holder in Scandinavia, Adexi is permitted to use the popular figures in our product design. We have the rights to produce and sell household appliances co-branded with Moomin illustrations. This ability to incorporate the Moomin story into the SDA category means that we are able to mine a strong Scandinavian trend and can target our products to a new market. Most recently, Adexi has launched several breakfast products with the world-famous figures and more are on the way.
The New Nordic series is created in an outstanding modern Scandinavian design style. The use of materials – ceramic, wood and textile wire – in combination with minimalistic shaping, defines the voice of the new Nordic decoration tendencies. The New Nordic series is for the modern home with cravings for luxury and stunning design.