The Moomins were created in 1945 by the Swedish-Finnish writer and artist Tove Jansson. The round, large-nosed trolls have enjoyed huge popularity in the past few years, and they can be found on everything from mugs to make-up bags.
As a selected Moomin licence holder in Scandinavia, Adexi is permitted to use the popular figures in our product design. We have the rights to produce and sell household appliances co-branded with Moomin illustrations. This ability to incorporate the Moomin story into the SDA category means that we are able to mine a strong Scandinavian trend and can target our products to a new market. Most recently, Adexi has launched several breakfast products with the world-famous figures and more are on the way.
The New Nordic series is created in an outstanding modern Scandinavian design style. The use of materials – ceramic, wood and textile wire – in combination with minimalistic shaping, defines the voice of the new Nordic decoration tendencies. The New Nordic series is for the modern home with cravings for luxury and stunning design.
The Romance series is created in a romantic Finnish-inspired design. The Romance kettle has a full ceramic body that matches the Moomin universe cups, plates etc., and is enjoyably presentable directly on the table and as a charming serving pot.
The Elegant series is created in a more stringent stylish black and white retro design. The products in the Elegant series suit the stylish decorated home with space for creativity and recreation.
The Elegant electric kettle is made from spray painted metal 304 steel and has a practical open handle, which makes is it easy to pour.