About Adexi

Adexi A/S was founded in 1987 and for more than 30 years has been building up a market-leading position as an importer of SDA products for the Scandinavian and European market. We are the preferred partner and supplier for leading Scandinavian and European chains, to whom we provide value-creating product concepts in the electrical household appliances/SDA category. With our own strong brand Melissa and as an agent of Hurom, our product portfolio covers all price segments. We are experts in bespoke Private Label concepts in the price groups affordable to affordable luxury.

Adexi A/S is part of the Swedish trading company Elof Hansson Holding, which, with a turnover of more than SEK 6 billion, provides us with a solid financial foundation. At Adexi we are proud of our strong position with consumers. Over the years, we have sold more than 100 million units; today our products are in many European homes and we are launching over 100 new products every year, something that has given us a strong market position in SDA products. We provide quality products at competitive prices.

Our team of dedicated employees are based at the headquarters in Skødstrup near Aarhus, as well as sales offices in Gothenburg and in Shunde in Guangdong province in China.

”WITH OVER 100 MILLION UNITS SOLD, WE HAVE CEMENTED OUR MARKET POSITION”