Adexi is the preferred partner and supplier for leading Scandinavian and European chains, to whom we provide value-creating product concepts in the SDA category.
Adexi’s Private Label concept is your unique opportunity to create, optimise and control the SDA range on your shelves. We are product specialists and market experts when it comes to the SDA category. It’s actually our core business – our DNA for 30 years. That is why our expertise in concept development, product development and sourcing is your key to success on the SDA market.
Our own well-known brand Melissa consists of a well-developed product sphere of small domestic appliances (SDA) created with an eye on quality, innovation and value for money. The Melissa brand is sold in large numbers by retail chains of all sizes throughout Scandinavia, and has a very high Brand Awareness, having positioned itself as an integral and valued part of many Scandinavian homes.